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Logo Design Questionnaire - Gold Dust
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Logo Design Questionnaire
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Name
*
First
Last
Email
*
Brand name
*
Tagline/slogan
Website
Organization/Company Description
*
Preferred logo style
Lettermarks (or Monogram Logos): These logos consist of letters or initials, often representing the brand's name. Famous examples include IBM (International Business Machines) and CNN (Cable News Network).
Wordmarks (or Logotypes): Similar to lettermarks, wordmarks are logos that focus on the name of the company. The design is often stylized to create a distinctive visual identity. Examples include Google and Coca-Cola.
Pictorial Marks (or Symbol Logos): These logos use a visual symbol or icon to represent the brand. The symbol is often abstract or stylized and aims to convey the essence of the brand without relying on text. Examples include the Apple logo and the Twitter bird.
Abstract Logos: These logos use abstract shapes and forms to create a unique and memorable design. They don't necessarily represent a specific object but aim to evoke certain feelings or associations. Nike's swoosh is a classic example.
Mascot Logos: These logos involve a character or mascot that represents the brand. This can be an illustrated character or an anthropomorphized object. Examples include the Michelin Man and the KFC Colonel.
Emblem Logos: Emblem logos feature text inside a symbol or an icon, often enclosed within a shape or frame. This style is reminiscent of badges and seals. Examples include Starbucks and Harley-Davidson.
Geometric Logos: These logos use geometric shapes and patterns to create a visually appealing and balanced design. They often convey a sense of order, symmetry, and professionalism.
Combination Marks: These logos combine text and symbols to create a distinctive design. The text and symbol can be placed together or integrated in a way that reinforces the overall brand identity. Examples include Adidas and Burger King.
Preferred design style
Minimalist: Characteristics: Simplified, clean, and often monochromatic designs with minimal details. Example: Apple's logo.
Vintage or Retro: Characteristics: Nostalgic elements, classic typography, and a timeless feel. Example: Pepsi's retro logo.
Flat Design: Characteristics: Two-dimensional, with minimal use of shadows and gradients. Example: Microsoft's logo redesign.
Material Design: Characteristics: Developed by Google, it involves the use of tactile surfaces, realistic lighting, and bold colors. Example: Google's own logo.
Typography-Based: Characteristics: Emphasis on creative typography, often with custom lettering or unique fonts. Example: FedEx's logo with a hidden arrow in the negative space.
Illustrative: Characteristics: Detailed illustrations or graphics that directly represent the brand or its values. Example: Twitter's bird icon.
Geometric: Characteristics: Use of geometric shapes and patterns to create a visually appealing and balanced design. Example: Adidas's logo.
Grayscale or Monochrome: Characteristics: Limited to shades of a single color or grayscale, providing a simple and elegant appearance. Example: Nike's swoosh in black.
Futuristic or Tech-Inspired: Characteristics: Sleek, modern, and often featuring abstract or tech-related elements. Example: Tesla's stylized "T" logo.
Organic or Natural: Characteristics: Incorporation of natural elements, flowing lines, and earthy colors. Example: Whole Foods' leaf logo.
Pixel Art: Characteristics: Retro-inspired designs with a pixelated aesthetic. Example: The logo for video game company Atari.
Watercolor: Characteristics: Soft, flowing, and artistic, mimicking the appearance of watercolor paintings. Example: Etsy's previous logo had a watercolor-inspired design.
Negative Space: Characteristics: Clever use of negative space to create hidden images or symbols within the logo. Example: The arrow in FedEx's logo.
Handmade or Crafted: Characteristics: A personalized, handcrafted feel, often with hand-drawn elements. Example: Coca-Cola's signature script.
Color Preference
Notes/requirements/ideas/suggestions
Example Logos
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